Blog Archives

You have to do more than just, BE THERE.

happy employees

In today’s world, there is a lot of noise in the marketplace. For that reason, your business has to do more than just BE in the marketplace. You must stand out, rise above the noise and get noticed. How do

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Posted in Business Planning & Strategy, Sales & Marketing

How well do you know your own business?

It is a challenge to keep a small business afloat. There are regulations, customer issues, employee problems and marketing short-falls that cause daily angst. The average business owner struggles not only with the fires they face daily but also the

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Posted in Business Planning & Strategy, Sales & Marketing, Small Business Finance

How creative is your marketing?

We all can agree there is a lot of “noise” out there. No matter what market you are in, it is hard to put together a message that resonates with your target market. So, what are you doing to be

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Posted in Sales & Marketing

How do I know my marketing is working?

We need to address the question of how to know your marketing is working. You put a lot of time, money and effort into getting the message out about your business. It would be great to know if all that

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Posted in Business Planning & Strategy, Sales & Marketing

TED talks make for a great marketing exercise…

TED talks are quite common. It is pretty safe to say that nearly everyone reading this article has heard of, watched or participated in a TED or TEDx event. Many of us have our favorite TED talks and pass them

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Posted in Business Planning & Strategy, Sales & Marketing

Amazon Prime Day… You gotta love it, or NOT!

If you are an Amazon Prime member, you probably can’t avoid Amazon Prime days. Some small businesses have figured out how to use Amazon to their advantage, some, not so much and therefore see Amazon as a monster competitor. Whether

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Posted in Sales & Marketing

Solutions for Entrepreneurial Writer’s Block

You need to keep your website fresh if you are going to have any chance of showing up on Google’s radar. You know this and you are willing to participate but as soon as your hands hit the keyboard, writer’s

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Posted in Sales & Marketing, Small Biz Resources